MY MISSION: INSPIRE, ENCOURAGE, AND TEACH BUSINESS OWNERS TO EFFECTIVELY MANAGER THEIR BRAND.
You want to scale your brand and outmaneuver the competition. You want to develop meaningful and authentic connections with your customers. Engage and delight them.
You want to spend more time with family. Build generational wealth. Leave behind a legacy. Enter Back:us. A fractional Chief Brand and Marketing Officer consultancy focused on scaling brands across the Southwest.
Back:us Agency Started from Pain and Heartache.
Back:us Agency is a proud Latino-owned consultancy envisioning a world where business thrives and generational wealth blossoms. I started Back:us Agency from personal pain and heartache. I watched my father strive to build a legacy for his family while serving in the US Air Force National Guard, and in the late 70’s Backus Radiator Works was born in Southside San Antonio. I recall the late nights, missed family gatherings, and financial burdens the business had on our family. I saw firsthand how building and operating a brand requires significant investments in time, systems, and processes. Even then I knew the pressure from the business was part of why my parents divorced and that’s when I made a promise to my young self – to never let another child suffer from their parents mismanaged business. Good people with great ideas and big goals deserve help incubating their brand so they can spend time with the people they are building a future for.
In the years to follow, I earned my degree from The Art Institute of Phoenix, with course studies in advertising, design, brand and marketing. I worked at several advertising agencies, gaining experience from account management to design and eventually finding my true passion in brand strategy. I’ve had the honor to work alongside some truly amazing professionals on challenging yet fun national accounts like McDonald’s, Fanta, Century Link, Swift Transportation, DreamWorks SKG, The Kroger Company, and Payless Shoe Source to name a few.
Back:us Agency Intentionally Designed With You In Mind.
After agency life, I entered the corporate world as a senior level brand and marketing leader, where I quickly realized that small businesses experience similar pain points and frustrations as the Fortune 500 brands I had worked on previously. So breathe, you’re not alone in feeling overwhelmed or wandering aimlessly, thinking about what’s next and how to get there.
These experiences led me to intentionally design Back:us Agency with you in mind. I’m on a mission to inspire and encourage business owners to build the vision they believe in. To dream bigger and wider than ever before. To scale their dreams into a reality that adds value to the world and provides an opportunity to grow generational wealth.
Ultimately, I want to give you time back and remove the burden of marketing and brand management.
Together, we are going to create something badass.
Ready to scale your brand? I’m down to chat!
How do I know if I’m a good fit for Back:us Agency?
Wondering if you’re a good fit for Back:us Agency? Here’s a simple, down and dirty, questionnaire to help see if we’re a good match.
Is marketing eating into your focus when you should be running the business?
Do you want to build an effective and efficient marketing team?
Are you struggling to generate leads or fill your sales pipeline?
Is it difficult to keep your brand consistent across all its touchpoints?
Is your current marketing team not aligned with the over-arching business goals?
Don’t know what marketing software is best to invest in?
Not sure how to track or measure the success of your marketing investment?
Are you feeling taken advantage of by freelancers or agencies?