BACKUS AGENCY
Phoenix, Arizona
Backus Agency helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas. We opened our studio doors October of 2012 in Phoenix, Arizona with a simple but compelling vision: to build a transparent consultancy as strong in its strategic thinking and management as it was in its creativity.
BRANDING
The Backus Agency process is defined by distinct phases with logical beginnings and endpoints, which facilitate decision making at the appropriate intervals. The process, when followed correctly, can produce remarkable results.
MARKETING
Our marketing process hyper-focuses on maximizing client investment by tuning in to what external market variables are demanding and aligning it with internal marketing objectives.
WHY :US
Wether you need analytics for an up coming board meeting, or just want to show off to your other marketing buddies, we got you covered. Let’s just say, we’re nerds when it comes to numbers too. BACK:US is the perfect blend of analytical thinking and creative doing.
MEET :US
BACK:US AGENCY is a group of brand, marketing, and creative consultants that passionately wake up every morning (after a few cups of joe) to participate in client marketing needs. And yes, we take our coffee serious.
Our
Capabilities
Backus Agency helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas.
B2B Marketing
Capture. Convert. Contain. The three C’s of our B2B marketing places a higher emphasis on capturing and recapturing leads, converting the leads, and containing those leads as long-term customers who love the brand.
Identity Development
Brands today require a unique voice and personality to naturally associate and connect with people seeking out their value.
Research
Don’t know exactly how to manage your success metrics? No worries, our research breaks down your brands unique proposition and analyzes it across various market touchpoints to define opportunity.
Brand & Marketing Strategy
Seeking to gain or regain market relevance? We can help. Our brand and marketing strategies are hyper-focused on what external audiences demand.
Asset Management
Managing brand touchpoints can be a taxing task for busy marcom departments. Our team can assist in properly managing all visual assets and provide recommendations on how to build deeper relationships with customers.
Creative Services
Our creative services can assist in developing various brand and marketing touchpoints that reinforce your brands unique proposition.
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RECENT WORK
Recent Work
Sure, we may have started out as an award winning brand agency, but Backus Agency since expanded its love for branding to employer branding, aka recruitment advertising. So, here’s a compilation of few of our projects past and present.
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Dose of Colors
Art Direction, Brand Management, Branding, Creative, Packaging, Photography
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Niagara Bottle Water
Art Direction, Branding, Corporate, Creative, Packaging
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Swift Transportation
Brand Management, Branding, Creative, Photography, Recruitment Advertising
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Breakfast Club
Brand Management, Creative, Photography
Our
Clients
A Few of Our Clients
Sure, waking up every morning and doing what we love is awesome, but there’s more to that. Industry awards? Nah … meaningless to us actually. The real award is seeing how our services benefited our clients and their customers.
