BACKUS AGENCY

Phoenix, Arizona

Backus Agency helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas. We opened our studio doors October of 2012 in Phoenix, Arizona with a simple but compelling vision: to build a transparent consultancy as strong in its strategic thinking and management as it was in its creativity.

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BRANDING

The Backus Agency process is defined by distinct phases with logical beginnings and endpoints, which facilitate decision making at the appropriate intervals. The process, when followed correctly, can produce remarkable results.

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MARKETING

Our marketing process hyper-focuses on maximizing client investment by tuning in to what external market variables are demanding and aligning it with internal marketing objectives.

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WHY :US

Transparent-Relations is the glue that binds us. Our consultancy is saving our clients up to 50% in traditional advertising recruitment practices through a flexible easy-to -manage monthly retainer that encompasses all our capabilities.

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MEET :US

Backus Agency is a group of brand, marketing, and creative consultants that passionately wake up every morning (after a few cups of joe) to participate in client marketing needs. And yes, we take our coffee serious.

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SWIFT TRANSPORTATION

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Our

Capabilities

Backus Agency helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas.

Employer Branding

Otherwise known as “recruitment advertising” is an emotional relationship between potential employee and employer. While we have a rich history in transportation driver recruitment and healthcare positions, we can venture into any industry seeking to build a relationship with fresh talent.

Identity Development

Brands today require a unique voice and personality to naturally associate and connect with people seeking out their value.

Research

Don’t know exactly how to manage your success metrics? No worries, our research breaks down your brands unique proposition and analyzes it across various market touchpoints to define opportunity.

Brand & Marketing Strategy

Seeking to gain or regain market relevance? We can help. Our brand and marketing strategies are hyper-focused on what external audiences demand.

Asset Management

Managing brand touchpoints can be a taxing task for busy marcom departments. Our team can assist in properly managing all visual assets and provide recommendations on how to build deeper relationships with customers.

Creative Services

Our creative services can assist in developing various brand and marketing touchpoints that reinforce your brands unique proposition.

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RECENT WORK

Recent Work

Sure, we may have started out as an award winning brand agency, but Backus Agency since expanded its love for branding to employer branding, aka recruitment advertising. So, here’s a compilation of few of our projects past and present.

  • Dose of Colors

    Art Direction, Brand Management, Branding, Creative, Packaging, Photography

  • Niagara Bottle Water

    Art Direction, Branding, Corporate, Creative, Packaging

  • Swift Transportation

    Brand Management, Branding, Creative, Photography, Recruitment Advertising

  • Breakfast Club

    Brand Management, Creative, Photography

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Our

Clients

A Few of Our Clients

Sure, waking up every morning and doing what we love is awesome, but there’s more to that. Industry awards? Nah … meaningless to us actually. The real award is seeing how our services benefited our clients and their customers.