Back:us is a fractional CBO/CMO consultancy helping brands explore brand growth and creative possibilities. From brand and marketing strategy to frameworks and operational systems to creative direction and design – I help propel B2B, B2C, and D2C brands across the Southwest.

Let’s build something rad together. Check out recent case studies or use my calendar link to set up time for a morning coffee chat or happy hour conversation. 

Meet Bill Backus

Strategist . Professor . Creative Director

Renowned Fractional CBO, inspired father, and creative spouse Bill Backus started Back:us from a childhood promise. Born from heartache Back:us has grown into a multidisciplinary consultancy supporting brands from startup to the Fortune 500. Today, Back:us is on a mission to help business owners build a vision they believe in.

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Brand Strategy For

Brands In The Modern World

Laying the right foundation.

The right strategy protects a brand from identity crisis, or even worse, obscurity. Back:us takes a holistic approach to building brand identification and favorability with customers and potential customers. The strategy encompasses several different foundational elements like:

  • Discover the right brand archetype

  • Find and fine tune the perfect voice and tone

  • Create customer avatars or ideal customer profiles

  • Identify the conflict that powers the brand story

  • Develop a meaningful vision, mission and core values

  • Design the overall personality or vibe of the brand


Marketing Strategy For

Brands In The Modern World

Crafting the right mix

Some clients might not have an internal marketing team, or they may have one or two people trying to do everything. Don’t worry, this is totally normal, and why having a marketing system is vital. While a brand crafts the vision and personality of the business, marketing helps distribute the business offerings across various distribution channels. Back:us Agency works with business leaders to:

  • Ensure business goals are clearly defined and shared

  • Create organizational charts to identify gaps

  • Identify marketing department needs

  • Attract, hire, and train incoming marketing team members

  • Set up an inbound marketing tech stack for marketing automation

  • Implement account-based marketing strategy available for qualified brands

  • Stand up project management software


Campaign Development

And Creative Direction

Breathing life into the strategy

After listening to over 50 clients, across various industries, I realized clients need more than foundational frameworks and systems. They need tools to get them going beyond the foundation. Back:us Agency works with brands to:

  • Craft a fully automated inbound marketing campaign

  • Train team on setting up goals, OKRs and KPIs

  • Provide copywriting, creative direction, and graphic design execution

  • Design online landing page, social media, and campaign ads

Intrigued? Check out the latest work.