Understanding The Organization

Brand identity requires business acumen and design thinking. The first priority is to understand the organization: its mission, vision, target markets, corporate culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future.

Deliverables May Include:

  • Qualitative and/or Quantitative Research Study Development
  • Research Mediation and Facilitation
  • Reporting and Recommendations



Rational Clarity

Brand strategy involves both methodical examination and strategic imagination. It is about analysis, discovery, synthesis, simplicity, and clarity. This combination of rational thinking and creative intelligence characterizes the best strategies, which go where others have not.

Deliverables May Include:

  • Brand Audit
  • Mission, Vision, Values
  • Brand Architecture
  • Naming
  • Brand Positioning



Connecting To People

Design is an iterative process that seeks to integrate meaning with form. At BACK:US Agency we work at the intersection of strategic imagination, intuition, design excellence, and experience.

Deliverables May Include:

  • Trademark (logo)
  • Tagline
  • Brand Attributes
  • Color System
  • Typographic System
  • Visual Style
  • Brand Map
  • Guidelines + Documentation
  • Brand Training



Engaging The People

Creating touchpoints is the application of the brand taken shape across all possible platforms a customer can engage with the brand. We approach this discipline with the objective of maximizing the level of emotional engagement a customer may have with the brand.

Deliverables May Include:

  • Websites
  • Advertising
  • Packaging
  • Video
  • Events



Investing In Culture

They say, “Finding good talent is hard these days.” Well, we couldn’t disagree more. The reality is, great talent is all around. The real challenge is clearly articulating the organization’s culture and unique employer proposition.

Deliverables May Include:

  • Employer Value Proposition
  • Employer Brand Employee Platform
  • Employer Strategic Brand Platform
  • Recruitment Funnel Enhancement
  • Corporate Culture Enhancement

Data /


Intelligent Decision Making

The holly grail of marketing, analytics. We believe that you should know where your marketing budget is going and how its performing. Having insight to such big data will allow you to navigate the marketplace effectively and efficiently.

Deliverables May Include:

  • Campaign Tracking
  • Direct Response Tracking
  • Recruitment Funnel Tracking & Recommendations


What our clients are saying!

Passion is what drives us.

We’re passionate about what we do and what we deliver to our clients. Let our team of consultants enhance your employer brand.

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