Services - Backus Agency

Brand

Research

Understanding The Organization

Brand identity requires business acumen and design thinking. The first priority is to understand the organization: its mission, vision, target markets, corporate culture, competitive advantage, strengths and weaknesses, marketing strategies, and challenges for the future.

Deliverables May Include:

Qualitative and/or Quantitative Research Study Development
Research Mediation and Facilitation
Reporting and Recommendations

Brand

Strategy

Rational Clarity

Brand strategy involves both methodical examination and strategic imagination. It is about analysis, discovery, synthesis, simplicity, and clarity. This combination of rational thinking and creative intelligence characterizes the best strategies, which go where others have not.

Deliverables May Include:

Brand Audit
Mission, Vision, Values
Brand Architecture
Naming
Brand Positioning

Identity

Development

Connecting To People

Design is an iterative process that seeks to integrate meaning with form. At BACK:US Agency we work at the intersection of strategic imagination, intuition, design excellence, and experience.

Deliverables May Include:

Trademark (logo)
Tagline
Brand Attributes
Color System
Typographic System
Visual Style
Brand Map
Guidelines + Documentation
Brand Training

Touchpoint

Creation

Engaging The People

Creating touchpoints is the application of the brand taken shape across all possible platforms a customer can engage with the brand. We approach this discipline with the objective of maximizing the level of emotional engagement a customer may have with the brand.

Deliverables May Include:

Websites
Advertising
Packaging
Video
Events

Business-to-Business Marketing

Advertising

Investing In Culture

Capture. Convert. Contain. The three C’s of our B2B marketing places a higher emphasis on capturing and recapturing leads, converting the leads, and containing those leads as long-term customers who love the brand.

Deliverables May Include:

Lead Generation
Lead Nurturing
Search Engine Optimization / Pay Per Click
Landing Page Creation
Email Marketing Automation
Ongoing Creative Exploration

Data /

Analytics

Intelligent Decision Making

The holly grail of marketing, analytics. We believe that you should know where your marketing budget is going and how its performing. Having insight to such big data will allow you to navigate the marketplace effectively and efficiently.

Deliverables May Include:

Campaign Tracking
Direct Response Tracking
Recruitment Funnel Tracking & Recommendations

Testimonials

What our clients are saying!

Harrison Rogers

Founder . CEO– Hybryd Systems

The consultants at BACK:US at extremely talented. Each of them specialize in their respected fields and work in harmony to produce amazing results. We hired BACK:US to help rebrand one of my companies, and recently to help brand Hybryd Systems, my new home and office automation startup. I strongly recommend them for everything brand.

Yara Patino

Director of Human Resources– Commonwealth Casualty Company

I can always depend on BACK:US for all our recruitment advertising needs. They originally were assisting our marketing team with various brand management initiatives. Once they let us know they expanded their brand and marketing services into recruitment we right away placed them on contract. Since, we've seen tremendous growth with our culture and hiring efforts have tripled thanks to BACK:US.

Jason Hannah

Director of Brand and Marketing– Swift Transportation

BACK:US had real insight that aligned with our internal marketing objectives. The team at BACK:US has helped us for the past three years with all our recruitment, brand, creative, and communication needs.

Passion is what drives us.

We’re passionate about what we do and what we deliver to our clients. Let our team of consultants enhance your employer brand.