A Great Corporate Culture
Having a great company culture is no longer just an option … it’s the ultimate competitive advantage. Employees today consider a great culture as much as they consider salary and benefits. And when you consider the average person spends close to 90,360 hours of their life at the office … a dynamic culture is top of mind for any employee.
Take REI, one of our favorite outdoor brands. We love their philosophy and culture outlook. For outdoor enthusiasts, REI has long been the company to turn to for great outdoor gear. REI employees agree that greatness happens there, even beyond the awesome outdoor gear and camping products. REI’s mission is to equip both customers and employees for outdoors, not just to have fun but also in promoting stewardship of the environment.
REI says that its employees give “life to their purpose,” firmly attributing company success to their greatest asset … people. The CEO of REI has acknowledged that employees can get benefits anywhere, but allowing outdoors-oriented employees to immerse themselves in REI culture is what makes it unique. Employees can win equipment through “challenge grants” where they submit a proposal for an outdoor adventure that would be challenging. They also hold regular townhall-style meetings where employees can submit questions anonymously to help management understand what’s happening in the company.
So, what’s the takeaway? When your employees are completely immersed in the same interests as your company, the culture propels itself forward almost on its own. Culture that is owned and propelled by the same people puts value in their voices.
– source: Sujan Patel . entrepreneur.com