Back:us is a fractional CBO/CMO consultancy helping brands explore brand growth and creative possibilities. From brand and marketing strategy to frameworks and operational systems to creative direction and design – I help propel B2B, B2C, and D2C brands across the Southwest.
Let’s build something rad together. Check out recent case studies or use my calendar link to set up time for a morning coffee chat or happy hour conversation.
Meet Bill Backus
Strategist . Professor . Creative Director
Renowned Fractional CBO, inspired father, and creative spouse Bill Backus started Back:us from a childhood promise. Born from heartache Back:us has grown into a multidisciplinary consultancy supporting brands from startup to the Fortune 500. Today, Back:us is on a mission to help business owners build a vision they believe in.
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Brand Strategy For
Brands In The Modern World
Laying the right foundation.
The right strategy protects a brand from identity crisis, or even worse, obscurity. Back:us takes a holistic approach to building brand identification and favorability with customers and potential customers. The strategy encompasses several different foundational elements like:
Discover the right brand archetype
Find and fine tune the perfect voice and tone
Create customer avatars or ideal customer profiles
Identify the conflict that powers the brand story
Develop a meaningful vision, mission and core values
Design the overall personality or vibe of the brand
Marketing Strategy For
Brands In The Modern World
Crafting the right mix
Some clients might not have an internal marketing team, or they may have one or two people trying to do everything. Don’t worry, this is totally normal, and why having a marketing system is vital. While a brand crafts the vision and personality of the business, marketing helps distribute the business offerings across various distribution channels. Back:us Agency works with business leaders to:
Ensure business goals are clearly defined and shared
Create organizational charts to identify gaps
Identify marketing department needs
Attract, hire, and train incoming marketing team members
Set up an inbound marketing tech stack for marketing automation
Implement account-based marketing strategy available for qualified brands
Stand up project management software
Campaign Development
And Creative Direction
Breathing life into the strategy
After listening to over 50 clients, across various industries, I realized clients need more than foundational frameworks and systems. They need tools to get them going beyond the foundation. Back:us Agency works with brands to:
Craft a fully automated inbound marketing campaign
Train team on setting up goals, OKRs and KPIs
Provide copywriting, creative direction, and graphic design execution
Design online landing page, social media, and campaign ads